Forplay/California Fantasies
California Fantasies is a brand that specializes in personal care products, including intimate lubricants, massage oils, and enhancement gels designed to enhance pleasure and intimacy. Their products are marketed to couples looking to spice up their relationship, with a focus on quality ingredients and skin-friendly formulas.
Forplay.com-
Objective:
The primary objective was to create a label design that:
Reflects the premium quality and sensual nature of the product.
Stands out on shelves and online with a sleek, modern aesthetic.
Differentiates between Gel (standard formula) and Gel+ (enhanced formula).
Communicates key information clearly while maintaining brand consistency.
Design Process:
Brand Discovery: The first step was understanding Forplay.com’s existing brand identity. Forplay is a playful yet elegant brand that targets young adults, primarily women, with a fun yet sophisticated vibe. The designs needed to reflect sensuality without appearing overly clinical or generic.
Market Research: Analyzing competing products in the personal care and lubricant categories was key. We looked at competitors in the sexual wellness space to identify trends in packaging design, label materials, and how competitors positioned their offerings.
