product label design + Campaign

Lujo Pureés

The purées extend the LUJO family from the well into the glass: a line of agave-sweetened fruit purées for the bar. The labels carry the house restraint (the agave mark, quiet typography, generous space) while each fruit sets its own color note across the line, so the SKUs read as sisters on a shelf, distinct in the hand. Labels were built print-ready for the line's small-format bottles, and the campaign places them where they belong: in the low light of the back bar, mid-pour.