Forplay Gel
Industry
Personal Care // Health & Wellness
Location
Anaheim, CA
Scope
Label Design
Website
With over 40 years in the sexual wellness industry, ForPlay Lubes is a heritage brand known for pioneering water-based lubricants. The original label, designed by the founder’s father, held nostalgic value but needed a modern refresh. This project introduced updated, vibrant packaging that honors the brand’s roots while appealing to today’s consumers. The redesigned website complements the new visual identity, offering a clean, intuitive experience that reflects ForPlay’s long-standing commitment to comfort, quality, and innovation.
FORPLAYLUBES.COM


