Forplay Gel

Industry
Personal Care // Health & Wellness

Location
Anaheim, CA

Scope
Label Design
Website

With over 40 years in the sexual wellness industry, ForPlay Lubes is a heritage brand known for pioneering water-based lubricants. The original label, designed by the founder’s father, held nostalgic value but needed a modern refresh. This project introduced updated, vibrant packaging that honors the brand’s roots while appealing to today’s consumers. The redesigned website complements the new visual identity, offering a clean, intuitive experience that reflects ForPlay’s long-standing commitment to comfort, quality, and innovation.

FORPLAYLUBES.COM