visual STYLE 

FOUNDATION kit

Start Your Story With Visual Clarity

A custom visual style kit that becomes the foundation for everything: your website, packaging, marketing, events. See your complete visual story in one strategic document.

Your visual foundation,
beautifully organized

Perfect for professionals who need clear visual direction before committing to a complete redesign.

What's Included:

  • 1 hour strategy consultation

  • Custom color palette (5-7 coordinated colors)

  • Typography system (primary and secondary fonts)

  • Comprehensive mood board establishing your visual direction

  • 5-10 curated photography images that tell your story

  • Complete visual style guidelines

Timeline: 1 week

The strategic foundation that makes all future design decisions easy. Everything needed to start building a cohesive visual presence.

Logo design not included - comes with full identity package

Visual Style Foundation Kit
$595.00
One time

Your aesthetic foundation, beautifully organized Perfect for professionals who need clear visual direction before committing to a complete redesign. The strategic foundation that makes all future design decisions easy. Everything needed to start to build a cohesive visual presence.

✓ Typography system (primary and secondary fonts)
✓ Custom color palette (5-7 coordinated colors)
✓ 7-10 curated photography images that tell your story
✓ Comprehensive style board establishing your visual direction

How it works

  • Step 01

    Book your session and we go over your business and services

  • Step 02

    Based on our initial conversation, I create your visual style foundation, colors, fonts, and 7-10 curated images that tell your story

  • Step 03

    Receive your complete visual style foundation kit, with hi-resolution images ready for download.

  • Step 04

    You will have the visual foundation and assets to launch your business. You can use these yourself or we can start the next step to bring your digital presence to life!

  • It's for new or established business owners who know their experience is exceptional but feel like their visuals don't match. If you've ever looked at your website or marketing and thought "this doesn't feel like us," this is where that changes.

  • Absolutely! It is a perfect starting point if you are a website designer or social media content creator. It solves the generic stock photo search problem. Plus it helps your clients look cohesive with matching images and lighting.

  • Probably, and here's why. A logo and a few colors aren't a visual story. Most businesses I work with have pieces, but nothing that ties together into a clear, cohesive look across their website, social media, packaging, and marketing. The Visual Style Foundation Kit gives you that unified direction so everything finally feels intentional.

  • Every image is custom-created using advanced AI photography methods, not pulled from a stock library and not something another business can buy. This means your visuals are built specifically around your story, your aesthetic, and your audience. No scheduling a photographer, no weather delays, no generic lifestyle shots. Just images that actually look and feel like your business.

  • A complete visual style foundation kit: a custom color palette (5 colors), a typography system with primary and secondary fonts, a comprehensive mood board that establishes your visual direction, and 7–10 curated images that start telling your story. It's a strategic document you can hand to any designer, printer, or web developer and say "this is us."

  • Both. The kit is designed to be usable right away, for social posts, marketing materials, vendor conversations, even interior design direction. And if you want to take the next step into a full website or ai photoshoot, the foundation is already done, which saves you time and money on that project.

  • One week from our initial strategy session to delivery. I can move efficiently because I do the strategic and creative heavy lifting on my end, you're not stuck in rounds of endless revisions or questionnaires.

  • It's a one-hour conversation about your business, your clients, the experience you've built, and where you want to go. No homework beforehand, no 40-question intake form. Just a real conversation that gives me everything I need to translate your vision into visuals.

  • The Visual Style Foundation Kit is designed to be the first step. Everything we create here carries forward into a complete visual identity or website project, nothing gets thrown away or redone. Think of it as building on a solid foundation instead of starting from scratch.

  • No. It's a single project with a clear scope and a clean handoff. You get your kit, you own it, and you decide what comes next, on your timeline.